Equal Entry

Contributing to a more accessible world.

My Role: Visual Designer, UX Designer & Accessibility Consultant

The Team: Me, Owner, Developer, Accessibilty Consultants & Business Development Manager

The challenge: Redesign the Equal Entry and Knowledge Base (KB) websites over three months, making it easier for people to understand what services are offered, give more visibility to blog posts and make it easier to find answers to questions in the Knowledge Base.

My role & approach: I focused on the people’s experience, the interface design and contributed to the conversations on accessibility. To start off I had conversations with the team to understand their needs and goals with the new sites. The next step was to have design thinking sessions to work through ideas together and coming to a consensus as to what we wanted to test and launch. Then I would pencil sketch out the ideas to confirm the direction. Once approved I would create high fidelity UI and work with the developer to implement and then confirm everything was working as it should. In addition, while working on the Knowledge Base I ended up creating a supporting character called KnoMo short for (Knowledge Monster) who would be a guide and support through the Knowledge Base.

The impact: As we worked through many iterations from the initial baseline of these sites, we learned how to simplify our workflow to get to our goals quicker. We created additional support content such as, a style guide for the website, MailChimp email templates, video assets, presentation templates, social media guides and templates that are connected to the sites blog posts. All leading to more consistency, visibility, and engagement for Equal Entry.