Medi Me

It’s all about you! Your medical records; whenever, wherever.

My Role: Co-Founder, Visual Designer, Front-end Developer & Business Development

The Team: Me, Co-Founder & Advisors

The challenge: Create a system to collect your existing medical records no matter where they may be stored, whether on an electronic medical records system or on paper. Giving you full access to your records wherever and whenever you need to share them with a medical practitioner. We worked part-time and full-time on it for two years.

My role & approach: Through initiating discussions about issues impacting people’s well-being that led to a conversation I had with a friend years back, about bad experiences he’d had with the American medical record system. This led us to working on Medi Me together. Bootstrapping, we decided to break up tasks based on our strengths and collaborated on the UX. We used design thinking methodologies to brainstorm ideas that we tested with people in the medical industry from administrators to doctors, as well as everyday people. To figure out where these systems were failing them and validate our hypotheses to arrive at our minimal viable product. We worked on the apps architecture and wireframing, and I focused on creating the high fidelity designs for the prototype, app and website. Making sure our designs and user experience met Web Content Accessibility Guidelines (WCAG 2.0) compliance that our competition did not address. We did various exercises from word associations to visualization boards, to find the tone and voice for Medi Me. I took our findings and sketched branding ideas that led to the creation of Medi Bot, "Your friendly medical assistant". In conjunction with everything we also strategized business models and came up with a model that focused on partnerships and incentivization that was different from our competitors. And spoke to investors to better understand their world and see if our values and vision aligned.

The impact: Sadly, the app never launched but the entrepreneurial and medical acumen I gained through this experience has helped positively impact future projects and givien me insights that I've been able to share with others working in the medical technology space.